Brand Specialist (Contract)

  • CompanyLibro Credit Union
  • ResumeRequired
  • Cover LetterNot Required
  • Application Deadline11/16/2023

Job Description

Who We Are

Imagine working for an organization where every employee and customer is an Owner.

No matter whether a customer Owner or employee Owner, everything we do at Libro is about helping people like you prosper. We recruit and develop experts like you; Epic Humans who are ready to offer the best possible advice, coaching and service.

Libro is a progressive employer who invests heavily in the development and career ambitions of our staff. Our hiring philosophy is focused finding candidates who carry a positive attitude, a desire to learn, and a passion for helping elevate our brand promise. We commit to teaching and supporting you as you learn the skills you need.

What Opportunity Awaits?

At Libro, we operate with a purpose beyond profit approach, helping our Owners (customers) achieve their goals, supporting businesses to create a thriving local economy, and contributing to strong and prosperous communities. Our staff bring this balanced approach to life every day.

The Brand Specialist is responsible for bringing Libro’s brand to life by ensuring purpose and value proposition is embedded in all marketing, community, communications and branch business development initiatives.

This position manages moderately-complex projects from conception to completion ensuring timely execution and cost effectiveness, aligned with Libro’s strategic objectives and operational requirements. These projects support the development of products, services, and programs for delivering our brand promise and value proposition.

This position is eligible for Libro’s remote work program.

**This role is a 15 month contract. Any in office hours required will typically be worked from the London Administration office.**

The Epic Human we’re looking for will:

  • Manage assigned projects (campaigns / initiatives) from conception to completion for Libro segments that support Libro’s purpose and business goals
  • Ensure projects are executed smoothly and completed on time and on budget – managing the change management of all affected stakeholders
  • Collaborate within the Brand department and across departments with Information Systems, Risk and Advice & Service Delivery to ensure a strong cross-functional team approach
  • Integrating purpose driven/corporate social responsibility fundamentals into projects to ensure alignment to Libro’s purpose and pillars
  • Lead programs that support product development and proactive contact strategies using innovation methodology of human centered design to maintain an Owner-centric focus.
  • Develop strategies to leverage branding and marketing opportunities and recommend activities and partnerships that support business plans.
  • Create unique, Owner-friendly, and informative content while adhering to SEO best practices and Libro Brand Guidelines. Edit and update the existing content, when necessary.
  • Assist in determining feasibility of strategic partnerships, sponsorship and marketing opportunities, corporate and branch level.
  • Support delivery teams with communication and execution of projects
  • Collect and gather impact stories and data to tell the Libro story.
  • Strong collaboration within the department and with key stakeholders.

Education & Experience:

  • A college diploma or university degree with a focus in the area of marketing, public relations, corporate social responsibility, community investment, business administration or project management.
  • Training in innovation methodology.
  • Experience of 3-5 years in a related field would be an asset.


  • Strong service quality experience with excellent interpersonal, presentation, and communication skills (written and verbal).
  • Ability to work well with staff, internal and external partners, stakeholders and suppliers.
  • Demonstrates the ability to work independently, prioritize the daily duties and problem solve.
  • Proven project management experience.
  • Ability to maintain a high level of accuracy and attention to detail.
  • Strong analytical skills.
  • Familiarity with Digital Marketing strategies and tactics – including, but not limited to:
    • Paid social media management
    • Search engine optimization (SEO) and search engine marketing (SEM),
    • Digital and Web Analytics
    • Email marketing
    • Website administration and content management systems
    • Some experience using HTML, an asset
  • Strong knowledge of personal computer applications with the ability to work at an intermediate to advanced level in Microsoft Word, Excel, and Outlook.
  • Ability to work efficiently and meet deadlines.
  • Actively participate in achieving team goals and targets with an emphasis on teamwork and building strong alliances.
  • Commitment to innovation and continuous improvement; demonstrates a lean champion mindset.
  • Demonstrates a professional image that supports and reflects the “Be Libro” statements and promotes the culture and brand identity of the organization.

Could this be you? Are you ready to Be Libro?

  • Do you have a passion for growing prosperity in Southwestern Ontario by being part of a team creating change and making a positive impact – socially, economically and environmentally?
  • Are you an Epic Human; joyful in your work, passionately accountable, a bold explorer and mutually inclusive?

How we bring Joyful in our work:

  • Competitive salaries
  • Comprehensive benefit package
  • Generous vacation time
  • Comprehensive and proactive employee wellness programs
  • Staff accounts and staff rates on products and services
  • Staff appreciation programs and awards
  • Career development opportunities
  • A number of other great perks and rewards; fitness club discounts, technology offers, travel and entertainment deals…just for being part of our great team!

If you’re passionate about helping your community, interested in being part of a remarkable team, and want to help grow prosperity in Southwestern Ontario – we want to hear from you! Apply today!

With a purpose beyond profit, Libro Credit Union is proud to be a Certified B Corporation, joining leaders of a global movement of people using business as a force for good. Serving families, farms, and enterprises in southwestern Ontario. We offer an inclusive, forward thinking approach to banking – all centered on growing prosperity. Libro pursues its purpose through four key pillars – employment, financial resilience, local food accessibility, and housing.

Libro is committed to fostering a safe, healthy and inclusive work environment that inspires respect. Following the advice of Canadian health authorities, to mitigate the risk of potential spread of COVID-19 and support social distancing, all recruiting activities including interviews and new hire onboarding will be conducted virtually.

Libro will provide accommodations to interviewees with disabilities upon request.