Digital Marketing Lead

Full Time/Permanent
Location: Toronto/Six Nations, ON
Annual Salary Range: $65,379 – $81,724

Job Description

Indspire has grown and developed into one of the Top 10 Charities of Impact in Canada, that invests in the education of First Nations, Inuit, and Métis people for the long-term benefit of these individuals, their families and communities, and Canada.

Indspire is seeking a Digital Marketing Lead. This role is responsible for the managing of Indspire’s social media presence, corporate website and digital marketing initiatives, including the coordination of graphic design and content creation. This role will be accountable for designing, monitoring, and reporting on all digital marketing activities. Accountable for the growth of Indspire’s digital presence as part of Indspire’s Communications and Marketing strategy, the role also maintains content development and digital branding guidelines for the organization.

Key Responsibilities

• Growing Indspire’s digital presence and social media following using the latest platforms and content types.
• Planning, executing and reporting on social media strategy and engagement campaigns that attract stakeholders and support fundraising including focus that engages First Nations, Inuit and Métis, communities, and post-secondary education institutions.
• Accountable for the monitoring and analysis of Indspire’s digital analytics tools, reporting monthly and quarterly on KPI’s.
• Developing content that shares Indspire’s impact on Indigenous issues across all digital and social media channels.
• Maintaining presence across all relevant social media platforms, including writing content and relevant digital imagery.
• Creating graphics for posters and other materials.
• Ensuring adherence to sponsor recognition guidelines and branding standards, including colours, font, logos, headers, images and proofreading for brand accuracy.
• Developing signage, posters, ads for print/online and social media posts for all events.
• Building and maintaining professional relationships with key partner and vendor/agency stakeholders.
• Maintaining catalogued image library.
• Responsible for relevant expenses, reconciliations, and invoicing within job scope.
• Soliciting and/or developing content for department event calendar and distributes same.

Benefits

• Hybrid workplace that provides combined flexibility to work from home and in the office.
• Competitive Benefits Program & Pension.
• Opportunities and support for professional learning and growth.
• Being a part of shaping the future of education for Indigenous people in Canada.